The Everywhere Balm™

A: NOOKS Everywhere Balm is made with 15 purposeful ingredients and no fillers, added fragrance, or petroleum.

The full INCI list is: Caprylic/Capric Triglyceride, Butyrospermum Parkii (Shea) Butter, Simmondsia Chinensis (Jojoba) Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Calendula Officinalis Extract, Cera Alba (Beeswax), Squalane, Althaea Officinalis Root Extract, Plantago Major Leaf Extract, Tocopherol, Glyceryl Laurate, Leptospermum Scoparium (Manuka) Oil, Bakuchiol, Bisabolol, Helichrysum Italicum Extract.

Full list printed on tin.

A: No. NOOKS absorbs in 90 seconds with a soft-matte finish. Your skin looks like skin, not a glazed donut. Not a petroleum princess in sight.

A: Yes. That's the point. NOOKS is formulated for external intimate use—safe around (not inside) mucosal areas. No fragrance, no irritants, no drama. Your vulva deserves competence.

A: Everything. Vaseline is petroleum—an industrial byproduct that sits on your skin like cling wrap. Doesn't absorb. Doesn't nourish. Just seals in whatever's already there and calls it a day. Your skin gets dependent, not better.

NOOKS absorbs in 90 seconds. 15 botanicals that actually repair, protect, and get out of the way. No petroleum. No dependency cycle. No pretending suffocation is skincare.

Vaseline is a petroleum princess. NOOKS is the replacement.

A: Absolutely. Edible-grade ingredients, no fragrance, no essential oils that could irritate. Gentle enough for newborn skin, nappy rash, dry patches. If it's safe for a vulva, it's safe for a baby.

A: Petroleum creates a dependency cycle—it sits on skin without nourishing it, so you need more. NOOKS uses plant-based barriers that actually support your skin's function. We're post-petroleum.

A: Yes. Under-eyes, dry patches, crow's feet, lips. Anywhere your face decides to misbehave. She's intimate-safe, so your face is easy.

A: Edible-grade means safe for incidental oral contact—lips, nipples, anywhere mouths might go. We're not suggesting you eat it for breakfast, but if some ends up in your mouth, you'll survive.

A: Bakuchiol is a gentle, plant-based alternative to retinol. It supports skin renewal without the irritation. Because your sensitive bits don't need actives that punch.

A: Yes. Post-shave, post-wax, post-intimacy—she's built for the aftermath. Reduces friction, soothes irritation, supports recovery. Apply externally and carry on.

A: That's the whole point. Intimate-safe, mucosa-considered, no fragrance, no irritants. If she can handle your most delicate zones, your lips are easy.

A: No added fragrance. You might catch a faint whisper of botanicals—shea, calendula, a hint of manuka—but nothing performative. She doesn't announce herself.

A: Everything. Seriously.

Lips. Cuticles. Under-eyes. Elbows. Knees. Tattoo aftercare. Nipple care. Nappy rash. Minor cuts. Dry patches. Chafing. Anywhere skin struggles and everything else has failed. One tub. Every nook.

INTIMATE CARE: Vulva care, post-sex soothing, vaginal dryness, hemorrhoids

FRICTION & CHAFING: Inner thighs, under breasts, between toes, under arms, sports chafing

FACE: Fine lines, dry patches, under eyes, post-shave, as moisturizer, lip balm

ECZEMA & RASHES: Eczema flares, contact dermatitis, heat rash, irritation, itchy patches

HEALING: Tattoo aftercare, minor cuts/scrapes, razor burn, chemical burn, waxing aftercare

DRY SKIN: Hands, cuticles, elbows, heels, knees, anywhere dry or cracked

BABY & KIDS: Nappy rash, cradle cap, dry cheeks, eczema, chafing

SPECIALIZED: Nipple care (breastfeeding or chafing), nose (from blowing), earlobes (from earrings)

The 15 botanicals work anywhere you have skin. If it's sore, dry, inflamed, or needs repair—try it.