The industry got lazy in 1859. We didn't.

100% Natural. 0% Petroleum.

NOOKS works harder for your skin.

More ingredients.
Less products.
Zero shortcuts.

We brought together ancient botanicals—the ones that actually worked before the industry traded efficacy for profit margins—and built something multi-faceted enough to replace half your shelf.

It's not just about what we left out. It's about what finally showed up.

The Everywhere Balm™ - NOOKS BALM
AVAILABLE NOW

The Everywhere Balm™

Face, body, hands, healing ink.

Fast-absorbing restoration. 60-90 seconds, then it's gone.

15 food-grade botanicals in anhydrous base. No water, no preservatives, no petroleum. Safe everywhere—face, intimate skin, fresh tattoos, nursing nipples, cuticles, dry patches.

Bakuchiol repairs without irritation (retinol alternative). Bisabolol shuts down reactivity. Helichrysum CO₂ regenerates tissue for tattoo healing. Squalane and MCT drive beneath-surface absorption. Calendula, Marshmallow, Plantain soothe compromised skin. Shea, Jojoba, Beeswax create structure. Manuka oil provides antimicrobial support. Vitamin E stabilizes.

Fast-absorbing, soft-matte finish. Works under makeup. Better than Bepanthen for tattoos—no petroleum, no staining, no greasy residue. Food-grade formula safe for intimate skin and oral contact.

Full INCI: Caprylic/Capric Triglyceride, Butyrospermum Parkii (Shea) Butter, Simmondsia Chinensis (Jojoba) Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Calendula Officinalis Extract, Cera Alba (Beeswax), Squalane, Althaea Officinalis Root Extract, Plantago Major Leaf Extract, Tocopherol, Glyceryl Laurate, Leptospermum Scoparium (Manuka) Oil, Bakuchiol, Bisabolol, Helichrysum Italicum Extract.
The Everywhere Barrier™ (Mid - 26' Release) - NOOKS BALM
APRIL 2026 RELEASE

The Everywhere Buffer™

Lips, bits, fresh ink, and flares.

Surface protection. 5-8 hours. Stays where you need it.

18 food-grade botanicals in anhydrous base. No water, no preservatives, no petroleum. Safe everywhere—lips, vulva (external), eczema flares, nursing nipples, first week tattoos, friction zones, pre-intimacy.

Castor oil delivers petroleum-level protection without petroleum trap. Glycyrrhetinic acid breaks itch-scratch cycles without dependency or skin thinning like hydrocortisone. Manuka oil and monolaurin provide antimicrobial support. Phytosterols support barrier function. Pro-vitamin B5 accelerates repair. Calendula, Marshmallow, Plantain soothe broken tissue. Beeswax creates breathable occlusion. Shea, Jojoba, Squalane cushion without drag. Bisabolol, Chamomile calm reactivity. Vitamin E stabilizes.

Creates breathable barrier that protects without suffocating. Stays 5-8 hours. Dense but melts with body heat. Protective cushion finish with glass-skin sheen. Mild warming sensation from therapeutic manuka—fades within 3 minutes. This is rescue. For when daily maintenance isn't enough.

Full INCI: Castor Oil, Shea Butter, Jojoba Oil, Beeswax, Hydrogenated Jojoba Oil, Squalane, Caprylic/Capric Triglyceride, Calendula Infused Oil, Marshmallow Root Infused Oil, Plantain Leaf Infused Oil, Bisabolol, Chamomile CO₂ Extract, Pro-Vitamin B5, Phytosterols, Glycyrrhetinic Acid, Monolaurin, Manuka Oil, Mixed Tocopherols.

Why two products?

We wanted one universal balm. Then we discovered something better.

Skin doesn't care where it lives. It cares what state it's in.

Prevention (intact but compromised skin) needs fast-absorbing restoration. Something that drops beneath the surface and rebuilds function so crises rarely happen.

Rescue (broken skin that won't heal) needs surface protection that stays. Something that protects tissue while it stabilizes.

Both work everywhere. One restores. One rescues.

The result: less products doing more.

Petroleum: 1859–2026.
Still basic.

For 165 years, the industry's answer to everything has been petroleum jelly. One ingredient refined from crude oil. Creates a seal. That's it.

No antimicrobial support. No anti-inflammatory action. No tissue repair. Just occlusion that stains everything and can trap bacteria near vulnerable tissue.

For lips? Creates dependency. Your skin stops rebuilding its natural barrier.
For intimate areas? Traps bacteria where you don't want it.
For eczema? Temporary relief. Zero structural repair.

Petroleum isn't bad. It's just basic.
After 165 years, we can do better.

Natural botanical ingredients in NOOKS balm, food-grade calendula marshmallow plantain for skin repair

We chose botanicals that work...

Calendula reduces inflammation. Manuka addresses bacteria and yeast. Bakuchiol supports renewal without irritation. Helichrysum accelerates tissue healing. Marshmallow soothes compromised tissue. Plantain encourages repair. Jojoba rebuilds natural barriers. Pro-vitamin B5 supports barrier recovery. Glycyrrhetinic acid interrupts itch cycles without creating dependency. Phytosterols reinforce lipid structure. Bisabolol calms reactivity.

Each ingredient has a job. Not marketing filler.

Petroleum is cheap because it's one ingredient doing nothing.

NOOKS uses 15-18 because each one works.

Manuka oil in NOOKS balm, antimicrobial support stronger than tea tree for wound healing

And, skipped water entirely.

Water is filler. Skin gets it from other sources.

Most skincare is 60-80% water—not for your skin's benefit, for profit margins.

Adding water creates a cascade of problems:

Water breeds bacteria. Bacteria requires preservatives. Preservatives need emulsifiers. Emulsifiers need stabilizers. The formula gets bloated fast, but not in ways that help your skin.

We formulate water-free (anhydrous).

No water = no bacteria = no preservatives = higher active concentrations = more stable formulas.

Just oils, butters, waxes, and botanical extracts doing actual work.

The industry adds water to cut costs and bulk up jars.

We removed it to concentrate what actually works.

The moon is judging your shelf

12 months of questions. 165 years of autopilot.

What's on your bathroom shelf doesn't stand a chance.

The skincare industry stopped innovating because "good enough" was easier than "actually good."

We started with a question they never asked. That led to observations they never made. Those observations led to formulas that embarrass everything on your shelf.

Ancient botanicals. Modern observation. Zero patience for mediocrity.

The Everywhere Balm™ - NOOKS BALM

The Everywhere Balm™

$29.95

Face, hands, body, healing ink. Fast-absorbing skin restoration for daily resilience. A stupidly good balm with a w...

View product
The Everywhere Barrier™ (Mid - 26' Release) - NOOKS BALM

The Everywhere Buffer™ (April 26')

$24.95

Lips, bits, fresh ink, and flares. Surface protection for compromised skin. Petroleum replacement that stays. Microte...

View product