NOOKS didn't start with an everywhere balm.

It started with a 20-year cycle of UTIs, and a random late-night thought: could I create a barrier balm for application pre-sex that would reduce bacterial adhesion?

What started as a friction balm slowly became something fast-absorbing. Turns out, I'd accidentally formulated an everywhere skin barrier balm more sophisticated than a lot of what's out there, without the usual luxury markup or irritation trade-off.

And as more friends and family tried it, loved it, and asked after it, I realised The Everywhere Balm was better suited to sophisticated repair, with the sensory experience sitting somewhere between a barrier, serum, and oil.

She's cooch-appropriate. Behind the scenes, I'm building something even more groundbreaking for vagina owners. Stay tuned.

Mostly, thank you. For the support, the generosity, the stories you send. They stay with me.

We hope you love her everywhere ;)