Barrier care finally got an upgrade.

Your skin doesn't need greasy films that end up on everything you touch.

It needs balms that go on silky, stay where they belong, and build resilience from within.

Now, your skin can meet life as friend, not foe. Through movement. Friction. Weather. Stress. Intimacy. Repetition.

INTRODUCING

The Everywhere Balm™

Your daily, do-everything balm. Designed to increase skin resilience by reducing water loss, inflammation, and friction.

Absorbs cleanly. Soft-matte finish. No residue. No shine. No sticky aftermath.

15 ingredients that soften what struggles. Safe for intimates because we're not shy.

THE EVERYWHERE PHILOSOPHY

One balm philosophy. Two ways it works.

Skin isn't static. Some days it needs support. Some days it needs protection.

NOOKS responds to what skin actually needs. Not what routines demand.

Which one?

This absorbs.
Daily restoration. Drops beneath the surface.
The Everywhere Balm

This stays.
Crisis protection. Lingers where you need it.
The Everywhere Buffer
(launching April 26' – join waitlist)

Same system. Different skin states.

  • Retinoid & Acid Users

    Skin compromised by tretinoin, acids, and active routines needs deep restoration. Fast-absorbing support that works under makeup. Bakuchiol 0.5% repairs without irritation. Bisabolol 0.5% shuts down reactivity. Use daily so flare-ups rarely happen.

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  • Healing Ink (Week 2+)

    Clean healing from week 2 onwards. Soothes itching, maintains long-term ink vibrancy. Manuka oil provides antimicrobial support. Lightweight, fast-absorbing. Keeps fresh tattoos healing evenly. Better than Bepanthen. No petroleum, no staining, no greasy smears.

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  • Face, Hands, Body

    Hands, heels, elbows, face—wherever skin complains. Multi-purpose balm that replaces a dozen single-use products. Absorbs in 60-90 seconds. Works under makeup. Keep one in every bag, kit, and drawer. Fast-absorbing so you can get dressed immediately.

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  • Post-Shave & Intimate Areas

    Food-grade botanicals safe for intimate skin, post-shave irritation, and sensitive zones. Fast-absorbing without residue. No petroleum, no fragrance, no sting. Calendula 10%, Marshmallow 5%, Plantain 4%—clinically-backed concentrations for reactive tissue.

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  • Pregnancy Skin & Nursing

    Safe for pregnancy skin, nursing nipples, and growing bellies. Food-grade formula absorbs fast—no transfer to baby. Soothes without steroids. Bakuchiol (retinol alternative) supports renewal safely. Clinically-backed botanicals calm inflammation. No waiting to get dressed.

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  • Dry Patch Prevention

    Shins, jawline, elbows—zones that threaten to crack but don't when you stay ahead of it. Use daily for prevention so rescue is rarely needed. Restores lipid barrier compromised by over-washing, harsh weather, and environmental stress. Squalane 8% + MCT 30.8% penetrate deep.

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NOOKS barrier balm for athletes, prevents chafing and friction for runners swimmers and active bodies

Everywhere, anywhere

Gym bag. Carry-on. Glovebox. Bedside.

NOOKS travels better than your other balms. Because they actually perform under pressure.

Fast repair or surface protection. You choose based on what skin needs, not where you're going.

No routine. No ritual. Just results.
Built for bodies that don't stay still. Formulated for skin that protests when you push it.

Everywhere you go. Every state your skin encounters.

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Trust issues? Same...

That's why we built balms that actually follow through.

Woman reacting to conventional skincare ingredients, NOOKS petroleum-free botanical alternative

WARNING:

Will quickly judge everything else on your bathroom shelf.

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