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A day in the life of NOOKS

Filmed during the weeks you sold us out.

A NOTE

If you're reading this, you were one of our first. You took a leap on a balm in a tin when we were three months old and entirely unproven.

We made this film during the pre-sale. The kitchen table, the packing, the small village of people who got us here. It exists because you went first. So it felt right that you saw it before anyone else.

With softness, Dani xx

A small confession

I priced this balm with my heart.

$29.95 for a 60g tin that quietly replaces four or five products was always going to make the numbers guy in me wince. He winced. For months.

I kept it low because getting it into your hands mattered to me. The spreadsheet could wait. The spreadsheet wins eventually. Mine did.

So from 1st July 2026, NOOKS is $39.95.

The price it should have been from the start.

What everyone (else) pays from 1st July

The Everywhere Balm

$39.95 / 60G

Stock up or gift. A little kinder each step:

one FOR $39.95

TWO FOR $69.95

THREE FOR $99.95

One tin, four or five products it replaces. The maths was always quietly in your favour.

You were first. Your price stays $29.95.

Until the first of January 2027, your Everywhere Balm holds.

Ten dollars off, every order. You don't need to do anything clever.

Logged in with the email you first ordered with:

the ten dollars comes off in your cart.

Checking out as a guest:

add FOUNDING735 at checkout.

It only works with the email you first bought from us with. It's yours alone.

FOUNDING735

No catch, no fine print.

Shop at my founding price

A few quick answers

Until the first of January 2027. Plenty of time to stock up.

You get the better of the two. At $29.95, your founding price already beats every bundle, so add singles at your price and you're ahead.

FOUNDING735 only recognises the email you first ordered with. Use that one at checkout, or reach out to hi@nooksbalm.com and we'll sort it.

Short answer: please don't.

Long answer: it's tied to your email. It won't travel. If you'd like to bring someone in, send them the balm itself.

Why people don't go back

★★★★★

"Literally saved my skin. 2 years of no barrier, tried EVERYthing. Doctors, derms, regular facials. My skin hatedddd me, reacted to everything, even the most basic of moisturisers. This popped up on my instagram and I had nothing to lose. I'm so so so glad I purchased. It's completely healed me, and I've purchased 2 more within a week. Cannot recommend enough."

— Gee M.

★★★★★

"NO STING FINALLY. As someone who's had eczema and seborrheic dermatitis all their life I was always trying every balm, ointment, moisturiser, literally anything to deal with my skin in between prescribed steroid creams (since overusing those risks withdrawal) and I had literally just about given up until I came across an instagram ad for this and thought why not. My god is it good, zero sting, no stickiness or waxiness, it's genuinely amazing."

— Tarquin

★★★★★

"I'm a barista with dermatitis/eczema on my hands and have tried just about every skin barrier repair product available. This balm is the first one that's genuinely made a difference. Even through 12-hour shifts with constant hand washing and coffee grinds drying out my hands, they still felt moisturised and protected. The advertising caught my attention, but the product genuinely delivers on its promises"

— Corinne

Read all the reviews

In case you're new to the why

One 60g tin, replacing the lip balm, the hand cream, the Paw Paw, and the thing that never quite worked on the dry patches. Anhydrous, mucosal-safe, free from fragrance and petroleum. The lipid step after retinoids.

One tin where there used to be a shelf.

She's back. Your price held.

Shop at my founding price

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