Barrier care finally got an upgrade.

Your skin doesn't need greasy films that end up on everything you touch.

It needs balms that go on silky, stay where they belong, and build resilience from within.

Now, your skin can meet life as friend, not foe. Through movement. Friction. Weather. Stress. Intimacy. Repetition.

INTRODUCING

The Everywhere Balm™

Your daily, do-everything balm.

Absorbs cleanly. Soft-matte finish. No residue. No shine. No sticky aftermath.

15 ingredients that soften what struggles. Intimate-safe because we're not shy.

Everywhere, anywhere

Gym bag. Carry-on. Glovebox. Bedside.

NOOKS travels better than your other balms. Because it actually performs under pressure.

Chafed thighs. Windburn. Post-workout irritation. Plane air. Hotel recovery. Every friction point your body hits when you actually move.

No routine. No ritual. Just results.

Built for bodies that don't stay still. Formulated for skin that protests when you push it.

Everywhere you go. Every state your skin encounters.

SHOP NOOKS →
  • Everyday Dry Skin

    Lips, hands, heels, elbows — wherever skin complains. The multi-purpose balm that replaces a dozen single-use products. Keep one in every bag, kit, and drawer.

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  • Nursing Mothers

    Cracked nipple care that's safe for baby. No need to wash off before feeding. Food-grade ingredients. Calendula and marshmallow root soothe pain and speed healing. Used by lactation consultants.

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  • Chronic Flare-Ups

    Eczema, psoriasis, and dermatitis that refuse to behave. Clinically-backed botanicals calm inflammation and rebuild the skin barrier. No steroids. Safe for children and facial skin.

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  • Tough Hands

    Work-damaged hands from manual labor, tools, and chemicals. Repairs cracked knuckles, cement burns, and oil-damaged skin. Penetrates deep without grease. Activates microbial protection on contact.

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  • New Tattoos

    Clean healing without petroleum that suffocates ink. Manuka oil provides antimicrobial protection 20x stronger than tea tree — without irritation. Lightweight, fast-absorbing. Keeps fresh tattoos healing evenly.

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  • Friction & Chafing

    Skin under active stress is better served by our Barrier Balm (launching March '26).
    This variant creates a protective layer against friction and bacteria. pH-balanced and mucosa-safe. For athletes, swimmers, and anyone who pushes their body.

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One balm philosophy. Two ways it works.

Skin isn't static. Some days it needs support. Some days it needs protection.

NOOKS responds to what skin actually needs. Not what routines demand.

Which one?

Absorbs in
Everyday skin health, movement, daily wear
The Everywhere Balm

Stays on
Friction, compromised skin, recovery
The Everywhere Barrier
(launching March 26')

Same system. Different skin states.

Trust issues? Same...

That's why we built balms that actually follow through.

WARNING:

Will quickly judge everything else on your bathroom shelf.

SHOP NOOKS