COMING SOON · ANHYDROUS HYDRATION · AU LAUNCH
Five hydration mechanisms in one anhydrous tin.
Profunda is the first formula to combine surface humectancy, NMF mirroring, cellular water stabilisation, deep polysaccharide penetration, and aquaporin support in a single anhydrous tin. Penetrates further than hyaluronic acid. Twenty-second absorption. Zero residue. Join the waitlist.
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JOIN THE WAITLIST
One email when she's ready. One email if anything changes. That's it.
WHAT THIS IS
Five mechanisms. One tin.
01
Surface humectancy
Glycerin 7% + glyceryl glucoside 3%
02
NMF mirroring
Sodium PCA 1%
03
Cellular water stabilisation
Ectoin 1%
04
Deep polysaccharide penetration
Tremella fuciformis 1%
05
Aquaporin support
Centella asiatica CO₂ 0.3% (madecassoside-rich)
Carried in 35% squalane, 15% hemisqualane, 10% isoamyl laurate. Anhydrous, twenty-second absorption, zero residue.
This formula doesn't exist anywhere else. We made it. The first run is small.
WHY JOIN
Three reasons to be on the list.
01
First access.
Waitlist subscribers get a 24-hour early-access window before public launch. Limited stock. Tremella sourcing is the bottleneck.
02
Science notes.
One technical note before launch — the formula breakdown, the literature citations, the manufacturing constraints. For people who want the science, not the marketing.
03
Founder updates.
Direct from Dani. One email when stock lands. One email if anything changes. No daily nudges, no upsells, no marketing fluff.
FROM THE FOUNDER
Why I made Profunda.
I've spent fifteen years buying hyaluronic acid serums.
Every brand. Every molecular weight. The Ordinary, Hada Labo, Vichy, the expensive ones, the chemist-aisle ones, the cult ones from Korea. None of them gave me what they promised — because the molecule itself can't deliver it. HA sits on the surface. The penetration is marketing.
Tremella has been used in skincare research for two decades. Smaller molecules, branched structure, deeper penetration. The reason it isn't in mainstream products is supply chain — cosmetic-grade tremella costs roughly eight times more than HA.
Madecassoside-rich centella has aquaporin support data going back over ten years. Sodium PCA mirrors NMF. Ectoin is the extremophile molecule biotech firms have been quietly building products around for years. None of these are new. They've just never been combined like this — in an anhydrous base, at functional doses, in a tin that absorbs in twenty seconds.
That's the formula I wanted. So I made it.
She's coming. The waitlist gets her first. Thank you for being on it.
— Dani
Five mechanisms. One tin. Don't miss the first run.
Limited first run. Tremella sourcing is the bottleneck. Waitlist gets the 24-hour early-access window.
One email when she's ready. That's the deal.
says very little. does quite a lot.