WHAT THIS IS
Tremella, ectoin, sodium PCA, glycerin, madecassoside. In a squalane base. Anhydrous.
Profunda is built on five hydration mechanisms working at five depths of skin. Tremella fuciformis penetrates further than hyaluronic acid because its molecules are smaller and branched rather than linear. Ectoin stabilises water at the cellular level — it's the molecule extremophile bacteria use to keep their cells from collapsing under osmotic stress. Sodium PCA mirrors NMF, the molecular blend your skin produces internally to bind water. Glycerin and glyceryl glucoside handle surface humectancy. Madecassoside-rich centella asiatica supports AQP3, the aquaporin protein that moves water through your skin's keratinocytes.
All five carried in a 35% squalane base that absorbs in twenty seconds and leaves zero residue.
This formula doesn't exist anywhere else. We made it. The first run is small.
WHY JOIN
Three reasons to be on the list.
01
First access.
Waitlist subscribers get a 24-hour early-access window before public launch. Limited stock. Tremella sourcing is the bottleneck.
02
Science notes.
One technical note before launch — the formula breakdown, the literature citations, the manufacturing constraints. For people who want the science, not the marketing.
03
Founder updates.
Direct from Dani. One email when stock lands. One email if anything changes. No daily nudges, no upsells, no marketing fluff.
FROM THE FOUNDER
Why I made Profunda.
I've spent fifteen years buying hyaluronic acid serums.
Every brand. Every molecular weight. The Ordinary, Hada Labo, Vichy, the expensive ones, the chemist-aisle ones, the cult ones from Korea. None of them gave me what they promised — because the molecule itself can't deliver it. HA sits on the surface. The penetration is marketing.
Tremella has been used in skincare research for two decades. Smaller molecules, branched structure, deeper penetration. The reason it isn't in mainstream products is supply chain — cosmetic-grade tremella costs roughly eight times more than HA.
Madecassoside-rich centella has aquaporin support data going back over ten years. Sodium PCA mirrors NMF. Ectoin is the extremophile molecule biotech firms have been quietly building products around for years. None of these are new. They've just never been combined like this — in an anhydrous base, at functional doses, in a tin that absorbs in twenty seconds.
That's the formula I wanted. So I made it.
She's coming. The waitlist gets her first. Thank you for being on it.
— Dani