PROFUNDA · THE WATER MAGNET · ANHYDROUS
Your hyaluronic acid is sitting on the surface.
We have something smaller. Goes deeper. Stays longer.
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THE SURFACE PROBLEM
Most of your hyaluronic acid never enters your skin.
MOLECULAR WEIGHT COMPARISON ANIMATION
HYALURONIC ACID — 1,000–2,000 kDa
STRATUM CORNEUM · ~500 Da THRESHOLD
TREMELLA FUCIFORMIS
The stratum corneum — the outermost layer of your skin — only allows molecules under roughly 500 daltons to pass through. Standard hyaluronic acid is 1,000–2,000 kilodaltons. It sits on the surface, binds environmental water there, and that's where the hydration stays. Brands have spent fifteen years marketing 'low-molecular-weight HA' to address this. It penetrates better. It still pools at the upper layers. It's still HA.
THE MECHANISM REVEAL
Two molecules. One depth problem solved.
Tremella fuciformis — snow mushroom — produces a polysaccharide smaller than hyaluronic acid, with a branched structure that distributes through skin layers rather than pooling at the surface. Six hundred years of traditional Chinese medicine. Twenty years of cosmetic chemistry. Eight times the cost of HA, which is why most brands haven't bothered.
Madecassoside-rich centella asiatica supports AQP3 — the aquaporin channel protein your skin keratinocytes use to move water between cells. Tremella gets water deeper. Madecassoside helps your cells distribute it from there.
One ingredient solves the surface-only problem. The second solves the distribution problem.
STRATUM CORNEUM
EPIDERMIS
DERMIS
TREMELLA FUCIFORMIS
MADECASSOSIDE → AQP3
TREMELLA + MADECASSOSIDE MECHANISM ANIMATION
INGREDIENT ARCHITECTURE
Six ingredients. Five mechanisms. One tin.
01
TREMELLA FUCIFORMIS
1.0%
Branched polysaccharide. Smaller particle than HA. Penetrates the stratum corneum.
02
CENTELLA ASIATICA CO₂
0.3%
Madecassoside-rich. Supports AQP3 aquaporin channels for cellular water transport.
03
SODIUM PCA
1.0%
NMF-level water binding. Holds water once it's there.
04
ECTOIN
1.0%
Cellular water stabilisation. Extremophile molecule for membrane-level retention.
05
SQUALANE
35%
Anhydrous lipid base. Skin-identical. No evaporation cycle.
06
GLYCERIN + GLYCERYL GLUCOSIDE
10% combined
Surface humectancy. Keeps the upper layers fed.
WHO THIS IS FOR
If you've recognised yourself yet.
EIGHT BOTTLES IN. STILL DEHYDRATED.
YOU READ THE INCI.
YOU FLY OFTEN.
YOUR FINE LINES DISAPPEAR WHEN YOU PRESS.
THE COMPARISON
Why not just use what you've already got?
Because none of it goes deeper.
INGREDIENT
WHAT IT DOES
WHERE IT FAILS
HYALURONIC ACID SERUMS
Binds surface water. Molecular weight 1,000–2,000 kDa.
Doesn't penetrate the stratum corneum.
LOW-MOLECULAR-WEIGHT HA
Penetrates upper epidermis. ~50–200 kDa.
Pools at upper layers, doesn't reach deeper.
POLYGLUTAMIC ACID (PGA)
Holds 4–5× water at surface. ~50 kDa.
Surface humectant only. No deep penetration.
NIACINAMIDE
Barrier function, oil regulation. 122 Da.
Different category entirely — not deep hydration.
NOOKS / PROFUNDA
HYALURONIC ACID SERUMS
WHAT IT DOES
Binds surface water. Molecular weight 1,000–2,000 kDa.
WHERE IT FAILS
Doesn't penetrate the stratum corneum.
LOW-MOLECULAR-WEIGHT HA
WHAT IT DOES
Penetrates upper epidermis. ~50–200 kDa.
WHERE IT FAILS
Pools at upper layers, doesn't reach deeper.
POLYGLUTAMIC ACID (PGA)
WHAT IT DOES
Holds 4–5× water at surface. ~50 kDa.
WHERE IT FAILS
Surface humectant only. No deep penetration.
NIACINAMIDE
WHAT IT DOES
Barrier function, oil regulation. 122 Da.
WHERE IT FAILS
Different category entirely — not deep hydration.
NOOKS / PROFUNDA
FAQ
Questions worth answering.
It's going to work differently. Tremella penetrates further than HA — that's the technical advantage. Whether it 'works better' depends on whether your dehydration is surface-level (HA covers it) or deeper (tremella reaches it). Most chronic dehydration is the second kind, which is why HA-only routines plateau.
Yes. HA addresses surface hydration; Profunda addresses surface plus four deeper mechanisms. Apply HA first if you want both. Or use Profunda alone if you want simpler.
Tremella has 600+ years of traditional use in Chinese medicine and 20+ years in cosmetic chemistry. It's well-established — just not mainstream-marketed because it's more expensive than HA. Sensation gate on every Profunda batch is 0/10.
Two reasons. One: tremella costs roughly 8× more than equivalent-volume HA at cosmetic-grade purity. Two: combining tremella with madecassoside in an anhydrous base requires a manufacturing process most brands aren't set up for. The supply chain and process complexity are why nothing else does this — not because the science is unknown.
Surface-level hydration is visible within the first application — the ghost finish absorbs in twenty seconds and skin reads as plumper through the day. Deeper hydration changes (the architectural plumping that makes pressed-fine-lines disappear) typically emerge over 2–4 weeks of daily use. We don't promise results in 24 hours, because nothing real does.
It can, depending on your skin and climate. For most people in dry-to-normal conditions, Profunda alone is enough. For very dry skin or extreme climates, layer a non-occlusive moisturiser on top after Profunda has absorbed.
Smaller than HA. Goes deeper. Stays longer.
60g recyclable aluminium tin. Three months of daily use.
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External use only. Free shipping Australia-wide. Tremella + madecassoside, in an anhydrous base.
says very little. does quite a lot.