PROFUNDA
A NOOKS BALM STUDY · 001
ANHYDROUS HYDRATION
Most hydration products do one thing. This does five.
Profunda is the first anhydrous formula with five hydration mechanisms in a single tin.
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PROFUNDA · 60G
FIG. 01
01
Surface Humectancy
02
NMF Mirroring
03
Cellular Stabilisation
04
Deep Retention
05
Aquaporin Support
CHAPTER 02 · MECHANISMS
THE FIVE
PREMISE
If you've been doing the multi-step routine — hyaluronic serum, niacinamide, peptide essence, panthenol toner, ceramide moisturiser — you already know hydration is more than one mechanism.
i.
Surface Humectancy
Pulls water from the air into the upper skin.
01 / 05
ii.
Natural Moisturising Factor
Binds water inside the stratum corneum.
02 / 05
iii.
Cellular Water Stabilisation
Keeps water locked inside the cells themselves.
03 / 05
iv.
Polysaccharide Retention
Holds water deep within the dermal matrix.
04 / 05
v.
Aquaporins
Moves water cell-to-cell through membrane channels.
05 / 05
CONCLUSION
Most products address one of these. The expensive ones address two. Nothing on the market addresses all five — until now.
PROFUNDA · 60G · ANHYDROUS
CHAPTER 03 · DEEP DIVE
MECHANISM, IN DETAIL
STUDY
Each mechanism, examined. Select a chapter to read the formulation logic — the active, the percentage, the reasoning.
01 / 05
Glycerin 7% + Glyceryl Glucoside 3%
Glycerin (7%) and glyceryl glucoside (3%) pull water from the dermis and the environment on contact. Used here in an anhydrous (water-free) squalane base — so unlike standard humectant products which are 70%+ water, this base doesn't evaporate or trigger rebound dryness.
02 / 05
Sodium PCA 1%
Sodium PCA (1%) is one of the core components of NMF — the molecular blend your skin produces to bind water in the stratum corneum. We're not adding water. We're giving your skin more of the molecule it uses to hold the water it already has.
03 / 05
Ectoin 1%
Ectoin (1%) is produced by bacteria living in salt flats to prevent cellular collapse under osmotic stress. It forms a hydration shell around proteins and membranes, preventing water loss at the cellular level.
04 / 05
Tremella fuciformis 1%
Tremella fuciformis (1%) is built from smaller molecules than hyaluronic acid — meaning they actually penetrate the stratum corneum rather than sitting on top. They also hold more water per gram than HA.
05 / 05
Centella asiatica CO₂ 0.3%
Centella asiatica CO₂ extract, madecassoside-rich (0.3%), supports AQP3 aquaporins — the channel proteins that move water through cell membranes in skin keratinocytes.
SUMMATION
Five mechanisms, working at five different levels of the skin, in a tin that absorbs in twenty seconds.
INGREDIENT PROOF
// FORMULA.NOOKS.PROFUNDA
01
GLYCERIN + GLYCERYL GLUCOSIDE
7% + 3%
SURFACE HUMECTANCY
02
SODIUM PCA
1%
NMF MIRRORING
03
ECTOIN
1%
CELLULAR STABILISATION
04
TREMELLA FUCIFORMIS
1%
DEEP RETENTION
05
CENTELLA ASIATICA CO₂
0.3%
AQUAPORIN SUPPORT
BASE — SQUALANE · ANHYDROUS · COLD-PROCESSED
5 / 5 ACTIVES VERIFIED
CHAPTER 04 · AUDIENCE
FIVE PROFILES
AUDIENCE
Who It's For
Profunda was formulated for specific situations. If you recognise yourself in any of these, this is the routine you've been approximating.
01
PROFILE
If you've been multi-step routine-ing for years
Profunda consolidates hydration into a single product. Not because layering is wrong — because if one tin does what five products were doing, your routine just got shorter and more effective.
02
PROFILE
If you live in air-conditioning or fly often
Low-humidity environments accelerate transepidermal water loss. Surface humectancy alone can't compete with the air pulling water out of your skin. Multi-mechanism support is the answer to climate-driven dehydration.
03
PROFILE
If your skin is dehydrated but reactive to actives
Zero acids, zero retinoids, zero exfoliants, zero fragrance. The five mechanisms are all hydration-supporting — none activate or irritate. Sensation gate is 0/10 on every batch.
04
PROFILE
If you're combination or oily but always feel tight
Oily skin is often dehydrated underneath — the skin overproduces sebum to compensate for water loss. Multi-mechanism hydration addresses the underlying dehydration without adding occlusive layers that congest pores.
05
PROFILE
If you've been disappointed by hyaluronic serums
HA-only products address one mechanism at the surface. Profunda addresses five mechanisms across the depth of the skin. Different scope. Different result.
CHAPTER 05 · COMPARISON
FOUR CATEGORIES
COMPARISON
Why Not Just Use…
An honest read on the alternatives. These categories all have a place — Profunda is built for a different scope of work, and we'd rather you know the difference than buy on confusion.
01
CATEGORY
Hyaluronic acid serums
The Ordinary · Hada Labo · Vichy
Single-mechanism products. HA holds water on the surface — that's it. Effective for what they do, but limited in scope. Profunda adds four more mechanisms, including one that goes deeper than HA can.
02
CATEGORY
Niacinamide-led hydrators
CeraVe · La Roche-Posay
Address barrier function and inflammation. Don't address NMF, cellular stabilisation, deep polysaccharide retention, or aquaporins. Different mechanism focus. Profunda complements rather than competes.
03
CATEGORY
Peptide and growth-factor essences
Signalling · renewal · repair
Different category — peptides target signalling and renewal, not hydration mechanisms specifically. Use Profunda for hydration; keep your peptides for what peptides do.
04
CATEGORY
Sheet masks and overnight hydrating treatments
Water-based · surface · short duration
High water content, surface-only effect, evaporates within hours. Profunda is anhydrous and works for as long as the lipids hold the actives in skin contact — which is hours, not minutes.
CHAPTER 06 · QUESTIONS
FOUR ANSWERS
QUESTIONS
FAQ
Straight answers — on the science, the routine fit, the safety profile, and the practical bits.
It needs water in your skin, not water in the product. Water-based products evaporate within minutes, triggering rebound dryness as the surface signals more water loss. Profunda's anhydrous base means the hydration mechanisms stay active for hours, drawing water from your dermis and the environment without triggering the evaporation cycle.
Yes — and it complements rather than duplicates. Apply HA first (water-based, surface). Apply Profunda second (anhydrous, multi-depth). The HA addresses surface hydration; Profunda addresses the four mechanisms underneath. If you only want one product, Profunda covers more of the picture.
Yes. Zero acids, zero retinoids, zero fragrance, zero essential oils. Sensation-gated 0/10 every batch. The formula was specifically designed to hydrate reactive skin that can't tolerate active-heavy hydrators.
Three months at daily use. The 60g tin is engineered for the format — anhydrous formulas don't need preservatives because they don't grow microbes. 12 months unopened, 6 months in-use.
CHAPTER 07 · THE TIN
CLOSE
PROFUNDA · 60G
Five mechanisms. One tin.
60g recyclable aluminium tin. Three months of daily use.
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External use only
The water magnet